What Does Bare Escentuals Bring To Shiseido?
HAPPI (Household & Personal Products Industry)
January 19, 2009

Bare Escentuals is one of the few scale players in the U.S. and scale in personal care is extremely difficult, noted Ken Wasik, managing director with Stephens Inc. Investment Banking. He noted that Bare Escentuals remains one of the more profitable brands in the U.S., with significant share in a proven category. At the same time, Wasik pointed out that Leslie Blodgett has agreed to remain with Bare Escentuals—a key factor going forward as Ms. Blodgett proves a successful spokesperson and business woman in the direct marketing space.

The facts described in this summary have not been independently verified and the opinions expressed are the individual opinions of the author. This summary will not be updated if additional facts come to light or if the opinions of the author change in the future.